This was two campaigns in one, each with its own theme, proposition, and key messages. The approach to both was the same – keep it simple, and make it engaging with a memorable safety message.

“Storm Ready” is based on the reality that storms will happen. It’s only a matter of time. The campaign steps out four simple actions to make your home storm-ready and safer.

“Flood Ready” shows the hidden dangers beneath the water’s surface on a flooded road. We developed “You don’t know, so don’t go” as an easy way to remember this key warning.