COPYWRITING SERVICES
TOM WILSON
In the age of AI and ChatGPT, why do you need copywriting services?
It’s a good question.
It’s a bit like asking, why pay $6 for a barista-made coffee when you can use instant? Sure, it’s coffee, and it can give you a caffeine hit. It’s quick, it’s cheap, and it does the job. Well, a job, anyway. But it’s not the same, is it?
Find me a good barista who doesn’t love great coffee. It’s passion. There’s care, craft, and quality. It’s about giving someone a great experience, so they’ll come back again. It’s a human touch. Or in the case of writing, a human voice.
Your brand isn’t a company speaking to an audience. It’s a person talking to another. One to one. One human to another. That’s how you make a connection. It’s how you engage. It’s how you make people listen to what you have to say, and it’s how you get them to like you.
So am I saying I’m a barista of copywriting? Kind of, yes.
And how good is it to be able to give your audience a beautiful double-shot latte, rather than the instant everyone else is getting from AI?
One thing that will never change is that good copywriting is about creative storytelling – finding your story and telling it well in a surprising, interesting and engaging way. This takes a person.
So what’s my story?
I’m a highly awarded Copywriter and Creative Director with three decades of experience. Working in big and boutique agencies in Sydney and Perth, before founding Kiosk with Adam Cannell, I’ve written for clients across all sectors and sizes. From local start-ups to famous multinational brands, I’ve created highly effective and engaging comms in almost every form of media.
I get the greatest satisfaction in helping businesses like yours grow, building your brand, connecting with the right audiences, and sharing in your success.
My services
Whatever you need to help build your business, I can help with. While a good communications strategy often takes a combination of media – your brand story needs to be consistent across all touchpoints – these are the most common services I provide to my clients.
- Online video scripts
- Websites and online content
- TVC
- Radio scripts
- Print and press campaigns
- Social media posts
- Blogs
- Articles
- eDM campaigns.
- Sales brochures
- Corporate communications
- Annual reports
- Brand story
- SEO keyword incorporation
And if you need that writing to look great, or be produced and ready for market, the experienced team of creatives and designers at Kiosk can do that too.
Some of the companies I’ve worked with
WHAT’S THE COST?
Firstly, I don’t like to call it a cost. When writing is done well, it should give you a healthy return on investment. Every client, project or piece of collateral is different. So I have two simple ways of pricing.
CUSTOMISED QUOTE FOR ITEM OR PROJECT
After a short chat, I can get a good sense of your requirements and can give you a quote with a detailed breakdown. This is usually based on head hours. And I’m always happy to work within your budget.
MONTHLY RETAINER
Often campaigns are ongoing, and social media, blogs, and websites need regular updates. So a monthly retainer can make good sense. Once a scope of requirements is established, we can agree on a retainer that works for both you and us.
I’ve engaged Tom’s services regularly for over 12 years for the two industries I’ve worked with over that period. He is one of the best copywriters around. He has an exceptionally rare talent for making the complex simple, and brings a warmth and voice to his writing that’s always engaging and on-brand. My teams would be lost without him. He always delivers and does so in spectacular style. I can’t recommend him highly enough.
Saffron Solomon
APM General Manager Marketing
Tom has, is and will always be my go to writer. He’s intuitive, smart, efficient and has an uncanny ability to nail briefs be they functional, weird or wonderful.
I’ve worked with him or alongside him for almost 20 years, so if I can put up with him for that long surely you can give him a crack… If you’re unsure, just give me a call and I’ll convince you.
Gavin Bain
APAC CEO, Verian Group
Former CEO Wunderman Thompson Australia
0412 064 244
