Projects | Rio Tinto | Kiosk Creative Fremantle

RIO TINTO

Kiosk has recently collaborated with Wunderman Thompson (now VML) on two of Rio Tinto’s recent campaigns.

New Positioning Launch Video
Rio Tinto wanted to launch its new positioning at its upcoming AGM in London. The main issue was that the AGM was only a few weeks away. The end result was a studio shoot that brought to life how the materials Rio Tinto is supplying, and the technology it will help enable will form an essential part of the transition to renewable power and carbon-free manufacturing and construction. Thanks to the teams at Wunderman Thompson and Rhythm Films, we were able to turn this around and launch the positioning to the global Rio Tinto team and shareholders.

Online Video
Social Media Video
Cutdowns
Digital Out of Home
TikTok
Press
Facebook Carousel
Digital Banner Ads
Radio/Spotify

Graduate Recruitment Campaign
The first was a Graduate Recruitment campaign that positioned Rio Tinto as a preferred employer, where people have the opportunities to begin and pursue a great and rewarding career and positively impact their communities and the world.

This predominately digital campaign was to be aimed at all graduates. However, many of the materials were explicitly aimed at an indigenous audience.

Our creative approach was to evidence the opportunities by featuring current indigenous and non-indigenous graduates. By telling their stories and communicating their opportunities, we can inspire the next crop to follow in their footsteps to start a great career, help make positive change in the world, and reshape Rio Tinto’s business from the inside.