Raine Medical Research Foundation supports early-career medical researchers with a broad scope across all conditions and body systems. Their outdated branding needed to better reflect this to attract new researchers and benefactors. Vintage anatomical illustrations influenced our design as a nod to their long history. A whole figure illustration represents the broad scope and allows sub-brands for specific areas of research that fit under the overarching ‘body’ of research. The bold red also represents cutting-edge research and helps it stand out amid the overwhelming number of charities and foundations that combine overly sentimental imagery with soft pastel palettes.