Perenti is one of the world’s largest mining services companies. In a highly competitive employment market, finding and retaining good staff is a major challenge. With three brands under the main brand – BTP, Barminco and Ausdrill – we were tasked by Wunderman Thompson to develop three distinct yet related recruitment campaigns.

In a highly cluttered market, with all mining companies desperate to fill available roles, we created campaigns that used a mix of strong brand colours, heavy type, a strong tone of voice and a mix of photography and illustration to stand out from the usual “smiling workers on a mine wearing hi-vis”.