With the arrival of Mpox in WA, the Department of Health needed to educate people about its spread, symptoms, and the requirement for two doses of vaccine. Because Mpox can spread fast, it had to be in the market quickly. The best approach for fast turnaround and to reach our audience was TikTok. This meant filming on a phone, throwing out the corporate style guide, and jumping on the demure/mindful trend (it was big at the time). We had a lot of fun with it. In parallel, we developed digital and social executions that were easily adaptable for a variety of messaging and media.