Hockey For All is a program that allows everyone to enjoy the benefits of playing hockey. To help promote the program, we designed the branding that takes its design cues from the lines on a hockey field, with blocks of different colours coming together to represent the diverse and inclusive nature of the program. The video plays on the schoolyard truth, that no one wants to be the last chosen for the team. The budget was small, and the shoot schedule was tight, but thanks to the help of Birdhouse Media on the shoot and edit, we created a nice spot that featured local and elite hockey players who were happy to help out.