Keogh Consulting’s Leadership Program for Coronado, a resources company in Queensland and West Virginia, needed a more engaging format than the usual PowerPoint tables, Venn diagrams and bullet points. It had to inspire and guide leaders at every level, from shift managers to the CEO, across two distinct workplace cultures in Australia and the USA.

What many of them shared was a love of heading out into the great outdoors. This inspired a design system that took its cues from camping and fishing. We created the Field Guide, a workbook with retro-style badges, stamps and graphics that communicated detailed information in an easy-to-read and navigable way.