Coronado - Leadership
Development Program
12th September 2025
Keogh Consulting was finalising a Leadership Development Program for their client, Coronado – a resources company with operations in Queensland and West Virginia, USA.
The team at Keogh had carefully planned and crafted a sophisticated program. It needed to inspire. So the tables, Venn diagrams, and bullet points in a PowerPoint needed some love.
The brief was to re-imagine the content and design an easy-to-use, effective piece of communication that engaged leaders at all levels, from shift managers to the CEO, across two vastly different company cultures.
With two very different groups of people on opposite sides of the globe, we first needed to find some common ground. In conversations with our Keogh and Coronado, we quickly identified one strong shared interest. After their swings and shifts, many of them loved heading out into the West Virginia woods or our Queensland bush for some camping, fishing, and adventure.
"We created the ‘Field Guide’ – a workbook inspired by scouts, rangers, and even bird-watchers. Retro-style badges, stamps and graphics within a diary-like layout captured the feel of being outdoors.
This inspired us to design a branding system, expressed primarily in a guide, that took its cues from camping, fishing, and getting into the outdoors. We created the ‘Field Guide’ – a workbook inspired by scouts, rangers, and even bird-watchers. Retro-style badges, stamps and graphics within a diary-like layout captured the feel of being outdoors. While texture, colour, and graphics combined to create a system that was not only engaging but also communicated large amounts of detailed information in an easy-to-read and navigable format.
What made the project special for us was that the client was open to using or exploring a creative and immersive approach to bring the program to life, rather than their usual use of PowerPoint presentations filled with bullet-pointed text, stock photos, Venn diagrams and clip art. They recognised the importance and power of good creative design to engage and inspire their audience, making the lessons memorable, which in turn would truly infuse the leadership principles into the company culture.
This gave us permission to design something unique and, we think, special.
