Being involved from the earliest stages in developing the brand story gave us a rare opportunity not only to create the brand but also to shape the community’s design.

We discovered Wanneroo had Perth’s lowest tree canopy coverage, but with access to more water from the acquired market garden leases, we could change that. The vision became a tree-filled neighbourhood with shaded streets, generous parks and restored bushland.

The name Botania Park and the brand are inspired by nature – a stylised letter-based tree logo combined with a classic typeface, and colours drawn from the local gum trees, limestone and spectacular sunsets in the western sky.