When launching Apsley, Qube Property wanted more than just another ‘here it is’ land release campaign. Named after an Antarctic explorer, the brief was to capture the adventure and pioneering spirit of those that embrace the chance to be the first to start a new community in one of Perth’s fastest growing suburbs. The multi-media campaign across digital and traditional channels, celebrates the idea of exploration, adventure and a connection to nature. Since its launch, Apsley has become a successful and sought after community, significantly out-selling its neighbouring developments.