Minderoo
Foundation

Stop Smoking Before it Starts

Part of Minderoo Foundation’s Eliminate Cancer Initiative calls for the minimum purchasing age for cigarettes to be raised from 18 to 21 to protect Australian kids.

With 95% of all smokers starting before they are 21, this campaign we created with Zac Creative and AT Creative, demonstrates how our kids are such a vulnerable target for tobacco companies.

Part of Minderoo Foundation’s Eliminate Cancer Initiative calls for the minimum purchasing age for cigarettes to be raised from 18 to 21 to protect Australian kids.