Going ‘down south’ is one of the most popular holidays for people in Perth and WA. But the feeling at Margaret River Busselton Tourism was that people were getting bored and not coming because they thought they’d been there and done that.
They thought they knew it all and wanted something new. Working with Rhythm Content, we created a series of four videos, that showed the region in a new way. We wanted to move away from just focusing on big trees, people walking through vineyards at dusk, and big waves, and show people the places and experiences they might not know are there.