Fly 6 Bike
light with HD

Putting an HD camera in a rear bike light has been a game-changer for rider safety. This first of its kind, the Fly 6 was launched on Kickstarter and reached its fundraising goal within days and ended with over double their original target.

To help the Kickstarter Campaign, we created an online video to grab a bit more attention with the reviews of the light on popular cycling review websites. We also made the explainer video for the Kickstarter page, which we filmed on the actual bike camera to demonstrate its quality.

Play Video
The idea behind the video is that people do the right thing when they know they are being watched.