Auspire

Inspiring
Australians

The idea of what it means to be Australian, creating a sense of belonging to people of all cultures, and celebrating good citizenship and great Australians, is more than one day. It’s something that Australia Day WA promotes every day of the year.

Australia Day WA wanted a new brand to reflect this. A new name and Brand ID were developed to reflect all people coming together to form a whole, without losing the significance of their own cultures.

The idea of what it means to be
Australian, creating a sense of
belonging to people of all cultures,
and celebrating good citizenship
and greats Australian, is more than
one day.

The idea of what it means to be Australian, creating a sense of belonging to people of all cultures, and celebrating good citizenship and greats Australian, is more thanone day.